8 Marketing Secrets Used By Social Media Marketing Agencies

Digital marketing is often considered a good investment – it seems like the more clicks you get, the better. But this isn’t necessarily true. While digital marketing campaigns may produce more ad impressions, only a small percentage of those clicks translate into incremental sales and other key business outcomes. This is especially true for Facebook ads, where some clicks come from bots and some are actual human visitors. The best marketing metrics are conversion rates, not ad impressions.

1. Always Design Your Ads with Mobile in Mind

In social media marketing, a key focus is mobile-friendliness. According to studies, almost half of all online activity is done through a mobile device, from price comparison to making purchases. Mobile-first design is essential, and a majority of millennials (born between 1981 and 1997) use smartphones to access their social media accounts. Creating ads with this in mind helps you reach out to this demographic.

2. Influencers Are the Face of the Social Media Market

While most marketers use influencers to spread the word about their brand, there are some things that you should keep in mind before partnering with one. A successful influencer marketing campaign involves choosing an influencer whose audience is relevant to your brand. Remember that while you can partner with a large influencer to promote your brand, the best strategy is to find a smaller, niche influencer. You can use this approach to boost your engagement and sales.

Influencers can be anyone from the top of the business world to hobbyists. Some are “rock stars” in the world of business, such as Jeff Bezos, Richard Branson, and Elon Musk. Others are still very much on the ground, but their influence is enormous. Influencers help brands connect with niche audiences, allowing them to reach people whose interests and preferences they may not otherwise target.

8 Marketing Secrets Used By Social Media Marketing Agencies

3. Be Experimental

One way to create a more successful social media marketing strategy is to be creative and experiment with different methods. Developing new ways to interact with your audience can help you attract more potential customers and build brand loyalty. Try creating an interactive scenario for your customers to experience your product. This will build their trust in your brand and make them more likely to purchase your product. You can also test different ad formats. Try switching the sections of your post to test which one generates the most engagement.

Before implementing any experiment, be sure to set a benchmark and track your progress. In marketing social media, experimentation is fine as long as you have a benchmark to compare results. To do this, embed social media posts in your blog. Not only will these look good on your blog, but they will also give your visitors a direct link to interact with you on social media. Make sure to monitor the performance of your social media posts to ensure they are effective.

4. Integrating Social Media with Email Marketing

While social media can be effective by itself, it is more powerful when used in combination with email marketing. People check email regularly to see whether the sender is active on social media. Inactive social media accounts may make them suspicious of a company’s authenticity. Email marketing also increases revenue. Email marketing allows you to segment your audience easily and reach a worldwide audience.

To increase your email open rate and increase customer engagement, integrate social and email marketing into your overall strategy. By doing this, you will be maximizing the efficiency of your email marketing efforts. Adding social media to your email marketing campaign can increase your conversions by up to 50 percent. You can also include relevant content on both channels. This way, you can increase the chances of converting visitors into buyers.

5. Create a Community

A mid-sized agency manages a diverse client portfolio of regional and local brands and has a team of Social Strategists and Community Managers. These individuals manage four client brands. They use Sprout engagement tools to manage incoming messages. These tools enable the account teams to track and analyze incoming messages across profiles and social networks. They also use ViralPost to make sure their content reaches the right audience.

6. Utilize User-Generated Content

If you’re not using user-generated content, you’re missing out on a great way to spread the word about your brand. Users who create and post UGC have the power to make a business’s message go viral. The content comes in the form of tweets, blogs, videos, and static posts. As a result, it’s easy to spread the word about your brand and save you money and time.

A major benefit of UGC for businesses is that it has a higher recall rate than traditional advertising. In fact, user-generated content is 35 percent more memorable to millennials than other forms of media. It fosters a greater sense of trust between businesses and consumers. In addition, nearly 92 percent of consumers say that content generated by others is more trustworthy than their own. For these reasons, user-generated content can help a brand boost its social engagement and sales. You can read more about User-Generated Content by clicking here.

UGC helps increase brand awareness, solidify brand image, and create a competitive advantage. It also drives online engagement, which is an integral part of content marketing. The most effective UGC strategy depends on the business’s goals and target audience. An effective strategy will give your UGC efforts the direction they need to achieve success. And because user-generated content is free, it is an excellent way to spread the word about a brand.

7. Link Back to Your Website

The social media marketing strategies employed by a social media management agency are often kept to themselves. Their insider knowledge and insights into effective social media strategies make them an invaluable resource. Social media marketing can be tricky, but these 7 secrets can transform the course of your digital marketing strategy and increase ROI. Listed below are some tips and tricks to boost social media ROI and convert followers into customers. These secrets are also known as the secrets of social media marketing agencies’.

8. Social Media Marketing Is About Numbers

If you are interested in maximizing your social media marketing efforts, it is essential to understand the importance of numbers. Statistics reveal that nearly four in five internet users use social media to communicate with brands. And most of them make a purchase based on their familiarity with a brand. In fact, almost ninety percent of those who communicate with brands on social media do so to seek out information and support. And according to a recent study, consumers spend between 20 and forty percent more when they interact with brands through social media.

Social media usage rates vary considerably across different countries and continents. While women are more likely to use social media than men, the adoption rate is much higher in Western Europe and Central America. Meanwhile, in Africa, only 8% of middle and eastern Africans use social media. In the US, women spend seven hours and twelve minutes on their devices every day, compared to only six hours and twelve minutes on gaming. That means that social media and gaming are nearly equal, but not equal.

How to Find the Golden Keywords that Your Real Customers Are Searching For

Golden Keywords For Real Traffic

It is very important to know what your real customers are searching for and the golden keywords that they are interested in. Keywords are phrases or topics that are of more significance and are categorized into four different categories. Namely;

  • Broad keywords
  • Fat Head keywords
  • Chunky Middle keywords
  • Long Tail keywords

keywords are very important because they gain more insight into your industry and potential customers who use them to search for more information.

Below are some of the ways you can find out which golden keywords you’re potential customers are searching for.

1.  Google Tools

Google has suitable tools that can help you find out which golden keywords are being searched by your potential customers. Below are some of the tools briefly explained;

  • Google trends – this tool gives you access to Google database of searches by language, regions and categories of single words and comparison to multiple terms, learn more about Google Trends
  • Google autocomplete – when you search for a keyword and google autocomplete it, that’s an indication of what other people are searching for.
  • Adwords planner – with Adword planner all you need is an account and key in a keyword then google will generate the volume of search which enables you to filter to your needs.

2.  Get Social

Getting social is another way to interact with customers. This gives you insight into what is trending and what keywords are being searched. Social media Marketing will give you all the information on what is being discussed and the complaints. Examples of social media include;

  • Facebook
  • Twitter
  • Google+
  • You tube
  • Instagram
  • Reddit thread
  • Forums

All social media have trending pages and videos that will keep you updated on the trending topics. This topic comes from the most searched keywords.

How to Find the Golden Keywords that Your Real Customers Are Searching For

3.  Word Tracker

Word tracker will narrow down your search by giving you details on keywords that are worth content effort for any website. This has details on how many times a keyword has been searched during the day and gives phrases that are also related to the searched keyword.

Although word tracker requires membership, there’s an option for free for sometime before you’re required to subscribe.

4.  Use Your Customers

Your customers are the key to knowing what kind of keywords are they searching for on your website. Research on what kinds of questions are they asking, the trending topics. Get close to them, think as they do and ask them questions, this will help you feel their energy and know the golden keyword to use. Identify a place online where your target audience interacts and find the exact topics and words they talk about mostly.

5.  Hubspot Content Strategy

This will help you get real-time information that is of more importance to your business. Set up topics and see which ones give you real attention and are attracting engagement leads.

6.  Study the Onsite search Query

Website visitors will use your onsite search to find answers. This means any search they do is giving you golden keyword data.

You can use the curated data like keywords and transform it into new Ideas for new pages and posts. The on-site search will help you achieve the following

  • Gather keyword suggestions
  • Have keywords that people are looking for
  • Have relevant keywords for your website
  • Transform keywords into topics
  • Turn topics into valuable pages
  • Your content will have keywords

Conclusion

The reason behind every keyword is more visitors and more business and the more you listen to your audience the more productive you become with your golden keywords. It is recommended when starting a website, you can start with medium and long-tail keywords that will give you a higher chance of getting visitors through search engines

We Review Top Web Designers In Galway

If there is one thing that you want in your corner right now, it is a skilled and professional website designer. Why would we say that? Well because in the last six months e commerce has quickly become the focal point of more and more business models, as consumers migrate from traditional bricks and mortar stores to purchasing online.

Having said that, developing a professionally designed website that attracts and retains traffic, is a job for the specialists and for this we need good hosting, learn more about hosting at http://www.bluehostreview.co/bluehost-review/.

That’s if you want to be able to compete on an even level with other organisations in your market.

If you need a new website, or are thinking of updating your existing site, then you have two options to choose from:

  • Freelance web designers – remember the old saying “Jack of all trades ………”
  • Website design agencies – specialists in digital marketing and web design, who have the necessary skills and expertise across all spheres of Internet marketing.learn more about digital marketing by clicking here

We’ll review a small selection of website design agencies in Galway, with a view to providing a balanced assessment of what to expect from each.

There are a couple of basics that need to be considered when choosing an agency and we took these into account as well, namely:

  • Are they good team players?
  • Do they provide sufficient services?
  • What clients do they service?
  • What industries are they experienced in?
  • What ROI do their clients achieve?

We Review Top Web Designers In Galway

WEBSITE DESIGNERS IN GALWAY

Martec Web Design Ireland

Apart from the fact that they are professional, we like Martec because of their human approach. Being able to work closely with your web design agency is important and they offer an “honest, friendly and approachable” relationship.

Of course, it’s the business benefits that count and they do position themselves as providing “excellent value for money and superb ongoing support”. This from an agency that has been around since 1996 (20 years).

Martec’s clients obviously agree and they have a host of excellent reviews to boast of.

Their service offering is fairly broad and includes website design, e commerce, logo design, content management, internet marketing and website hosting.

They tick an important box with their overall experience, which includes a variety of industries.

Craig Murray Website Design & Digital Marketing

Craig Murray website design and digital marketing specialists list themselves as Ireland’s highest rated web design company. They provide “real return on their website design, SEO and digital marketing solutions.

The company differentiates itself by focusing on small businesses, that it helps to get online professionally and affordably.

Their services include web design, WordPress Care Plans, pay per click (PPC) and search engine optimisation (SEO) packages.learn more about Galway Web Designer at https://ardailymagazine.com/web-designers-galway/

Judging by their reviews Craig Murray has lots of happy customers and should be perfect for the small business getting into the competitive world of online business.

Armour

Another award-winning agency is Armour, who sell themselves on designing and building “outstanding digital products”.

We feel that this claim is credible, simply because research underscores everything that they do. Armour begins the process by conducting an in-depth research analysis, aimed at focusing on the user-experience, which is the foundation of all their projects.

 They also have a good client mix and broad range of experience in various industries.

Armour’s range of services is extensive and includes web design and development, mobile apps, user experiences, IOS and Android, e commerce, CRM and Elot.

Tribe Digital

This award-winning agency “uses design thinking data and insights to build websites and apps”. Their philosophy is to develop new digital products based on combined design thinking, engineering, consulting and data.

Their services include design thinking, UX+ design, engineering, e commerce, mobile, cyber security, Data+ insights, optimisation and UX workshops and training.

There are good business principles behind all of this and lots of awards to prove their effectiveness.

We particularly liked the process they follow from idea generation to final digital product.

Cliqued Media

It’s not that we were looking to choose a winner, but for us, this is probably the top of the pops when it comes to Website Design agencies in Galway.

“The proof of the pudding is in the eating” they say and judging by the number of awards this agency has won, then the eating is exceptional.

Cliqued Media are Galway’s No 1 web design galway for a reason, and this has everything to do with their customer-eccentric approach. Cliqued Media’s whole process revolves around delivering a tailor-made solution to meet the client’s particular needs and to maximising ROI.

In addition to this philosophy is the fact that they are probably the most well-rounded of the Galway website design agencies. Their full house of services includes web design, search engine optimisation (SEO), content strategies, social media strategies, e marketing, CRM and pay per click (PPC).

Cliqued Media are a well-oiled machine, where services are all co-ordinated in a tried and trusted process that includes research, design, build, launch and support.

We love the fact that their customer feedback directly reflects their claim that they believe in building “long-lasting relationships”. With an average customer feedback score of 9.8 out of 10, that’s hard to ignore.

So, there we have it, a small selection of digital marketing agencies for both the small and larger business to consider.

They’re all good in terms of the various criteria that we listed upfront, but we do feel that Cliqued Media, with its genuine commitment to achieving tangible results, a well-rounded set of services and a commitment to genuine long-term relationships, probably has the edge.

Top Five Webhosting Providers Ireland

Forgoing live and reaching out to your potential clients and viewers you just not need a domain name, you also need to register your domain name on some registrar, there is a number of registrars available where you can register your domain like Godaddy, Namecheap, and many more.

These Registrar charge you some money for the services they provide, those who provide the best service will charge you more.

hosting

You also need a hosting company where you will host your site, the hosting is basically a space required to place your file on the server, same as registrar their price is different for the services they provide, usually, those who provide more services they will charge you more, you can more about hosting at http://www.bluehostreview.co/bluehost-review/, but here is a list of hosting who are providing the best services at a normal rate.

BLUEHOST HOSTING

Load time: 427ms
Uptime: 99.99%
Cost: $2.75/mo
Support: Live Chat Available

INMOTION HOSTING

Load time: 813ms
Uptime: 99.93%
Cost: $3.99/mo (3-year plan)
Support: Live Chat Available

HOSTGATOR HOSTING

Load time: 424ms
Uptime: 99.96%
Cost: $2.99/mo
Support: Live Chat Available

GODADDY HOSTING

Load time: 448ms
Uptime: 99.95%
Cost: $2.49/mo
Support: Live Chat Available

 

BlueHost Review

Founded in 1996, BlueHost is one of the biggest and fastest-growing hosting company. A study shows that in July 2010, BlueHost has been hosting over 2.2 million domains on their servers and they get 20.000 new customers every single day.

video review of bluehost

Blue Host Complete Review

BlueHost has only a shared hosting solution, which is ideal for a small to the medium-sized website, and usually, their plan fits all the needs that a small business website needs. For only $6.95 / mo, you can get a free domain name, unlimited space, and data transfer and they allow you to host as many sites you want on a single account. All this is possible with a prepaid one-year subscription.

BlueHost Control Panel – cPanel

BlueHost’s servers are using the popular cPanel. With this powerful and simple to use control panel, customers are able to learn fast and put their website online with ease. The control panel comes with lots of features such as the domain, email accounts, and database management, file management, script installer, website traffic analyzer, and many more.

The script installer (SimpleScripts) is the best what you get: this will help you to install your favorite script, blog, cms, eCommerce system in minutes without touching any file or database. With SimpleScripts you can install many useful scripts like WordPress, Joomla, phpBB, Drupal, b2Evolution, ZenCart, osCommerce, and many more. BlueHost supports the Ruby on Rails web framework if you may want to use it.

Different scripts or applications can slow down or stop the server where your shared hosting account is located. Using too much CPU or RAM, a website can damage all the sites hosted on the same server, not only yours but other customers’ websites as well. To prevent this kind of troubles, BlueHost has developed a unique system, which offers much higher protection and can easily detect where the problem comes from. They are calling this VPS protection, and you can get this for a price of a shared account.

BlueHost Support

Having problems with your site at 2 AM or just have a question? BlueHost is there for you. The company offers 24/7 online support, who can be reached via phone, email, or live chat. BlueHost has a free toll phone number for US customers, which can be used anytime for assistance. In the HelpCenter section, you can submit a ticket (email) with your issue or find quick answers in the Knowledge Base or Support forum. If you like watching videos, there are many tutorials that can help you in creating your online presence.

BlueHost Conclusion

BlueHost is ideal not only for blogs or hobby sites but for small business websites as well. Blue Host offers reliability, amazing support, a moneyback guarantee, and a wide range of hosting features at a great price. With their system, you can manage multiple sites and applications without the need for high technical skills. I personally recommend Bluehost Company to my friends and everyone who wants quality hosting and can afford to pay few dollars more.